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Ticket Information

Get your tickets with a $10 discount when you plan and order early. Ticket prices increase on April 1st! Don't let the weather deter you, we have an indoor venue on stand-by! 

Tickets

Early Bird Single Ticket - Beer Focus

$49.68
Incl. $4.68 in fees

This general admission ticket not only grants you access but also helps us plan ahead to ensure we have enough wine and beer for everyone. By selecting this ticket, you’re letting us know that beer is your preference over wine. Keep in mind that this ticket allows you to still consume both wine and beer. 

Each Ticket Includes:

A Souvenir Tasting Glass
A Souvenir Program listing with every beer, wine and cheese for you to rate*
Access to nearly 100 Wisconsin beers, a sampling of Wisconsin Wines, & dozens of Wisconsin cheeses
*the program is accurate at the time of printing. Some beer, wine and cheese selections may change due to availability issues.

Early Bird Single Ticket - Wine Focus

$49.68
Incl. $4.68 in fees

This general admission ticket not only grants you access but also helps us plan ahead to ensure we have enough wine and beer for everyone. By selecting this ticket, you’re letting us know that beer is your preference over wine. Keep in mind that this ticket allows you to still consume both wine and beer. 

Each Ticket Includes:

A Souvenir Tasting Glass
A Souvenir Program listing with every beer, wine and cheese for you to rate*
Access to nearly 100 Wisconsin beers, a sampling of Wisconsin Wines, & dozens of Wisconsin cheeses
*the program is accurate at the time of printing. Some beer, wine and cheese selections may change due to availability issues.

 

Early Bird Six Pack Special - Beer Focus

Includes 6 Tickets
$248.83
Incl. $23.83 in fees

The Six-Pack Special is a fantastic deal! Get six tickets for the price of five—each ticket comes to just $45 with our early bird pricing, saving you $10 per ticket, plus one free ticket. That’s a total savings of $90! Don’t miss out on this limited-time offer!

This general admission ticket not only grants you access but also helps us plan ahead to ensure we have enough wine and beer for everyone. By selecting this ticket, you’re letting us know that beer is your preference over wine. Keep in mind that this ticket allows you to still consume both wine and beer. 

Each Ticket Includes:

A Souvenir Tasting Glass
A Souvenir Program listing with every beer, wine and cheese for you to rate*
Access to nearly 100 Wisconsin beers, a sampling of Wisconsin Wines, & dozens of Wisconsin cheeses
*the program is accurate at the time of printing. Some beer, wine and cheese selections may change due to availability issues.

Designated Driver Single Ticket

$12.55
Incl. $2.55 in fees

Tickets designed for Designated Drivers or just those who want to come and enjoy the cheese and the atmosphere. Tickets are $10 each. Everyone must have a ticket.

Each Designated Driver (DD) Ticket Includes:

  • A Souvenir Program listing with every beer and cheese for you to rate*
  • Access to dozens of Wisconsin cheeses
  • Free bottled water

* the program is accurate at the time of printing. Some beer and cheese selections may change due to availability issues.

Six Pack Special

Includes 6 Tickets
$301.87
Incl. $26.87 in fees
On Sale
Jun 9, 2025
@ 09:00 AM

Get six tickets for the price of five!  Bring your friends!

Each Ticket Includes:

  • A Souvenir Tasting Glass
  • A Souvenir Program listing with every beer, wine and cheese for you to rate*
  • Access to nearly 100 Wisconsin beers, a sampling of Wisconsin Wines, & dozens of Wisconsin cheeses

*the program is accurate at the time of printing. Some beer and cheese selections may change due to availability issues.

Single Ticket - Wine Focus

$60.29
Incl. $5.29 in fees
On Sale
Jun 9, 2025
@ 09:00 AM

This is a general admission ticket, but which one you choose, helps us focus our efforts for next year.  By choosing this ticket, you are telling us that you are more interested in wine than beer.   

Each Ticket Includes:

  • A Souvenir Tasting Glass 
  • A Souvenir Program listing with every beer, wine and cheese for you to rate*
  • Access to nearly 100 Wisconsin beers, a sampling of Wisconsin Wines, & dozens of Wisconsin cheeses


*the program is accurate at the time of printing. Some beer, wine and cheese selections may change due to availability issues.

 

Single Ticket - Beer Focus

$60.29
Incl. $5.29 in fees
On Sale
Jun 9, 2025
@ 09:00 AM

This is a general admission ticket, but which one you choose helps us focus our efforts for next year.  By choosing this ticket, you are telling us that you are more interested in beer than wine.   

Each Ticket Includes:

  • A Souvenir Tasting Glass 
  • A Souvenir Program listing with every beer, wine and cheese for you to rate*
  • Access to nearly 100 Wisconsin beers, a sampling of Wisconsin Wines, & dozens of Wisconsin cheeses


*the program is accurate at the time of printing. Some beer, wine and cheese selections may change due to availability issues.

 

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Registration & Billing Information

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Terms & Conditions

General Terms

Bring a valid, state-issued form of identification. All IDs will be checked at the check-in area. This guideline cannot be bent in any way shape or form.

Refund Policy

The Taste of Wisconsin happens rain or shine. No refunds. 

Age Restriction

No age limits to attend, but you must be over 21 to purchase a beer or wine ticket and receive a sampling glass.  Everyone 3 and over must have a ticket! Designated Driver tickets are for cheese and water only.   

Miscellaneous Policies

Only those with a valid wristband will be able to participate and enjoy the event.  Sample glasses are only for full beer or wine ticket price (or six-pack special) customers.  Designated Drivers/Cheese only will not receive a sampling glass. No carry-ins.

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Event Summary

Get ready to experience the ultimate Wisconsin celebration at the Original Taste of Wisconsin: Beer, Cheese & Wine Festival - now in it's 18th year! Indulge in unlimited sampling of over 100 craft beers, 30+ mouthwatering cheeses, and an exquisite selection of wines from local favorites like Ziegler, Drumlin Ridge, and Rock N Wool—all included with your ticket. Every ticket comes with a souvenir tasting glass, a festival program, and access to unlimited samples of beer, wine, and cheese, as well as live music, games, and activities.

Milwaukee’s own Mood Medication will provide the soundtrack for the day, rocking hits from Green Day, Blink-182, The Killers, and more. Between sips and bites, enjoy delicious food truck fare and test your skills with fun games like life-size Jenga, Hammerschlagen, and Masskrugstemmen—a Bavarian strength challenge to see who can hold a one-liter bier stein the longest.

Save big with early bird tickets, available now through March 31st, and enjoy $10 off each ticket. Don’t forget to take advantage of the Six-Pack Special, where you can get six tickets for the price of five. Mark your calendar for this unforgettable day of flavors, music, and fun—grab your tickets and join the celebration! 

Due to the unpredictable weather, we will make every attempt to hold the 18th Annual Taste of Wisconsin in the usual location.  In case of high precipitation or severe weather, we have arranged to have the event at the Beaver Dam Family Center Ice Arena at 609 Gould St. If the weather is in question, check out our Beaver Dam Chamber Facebook Page or go to tasteofwisconsin.net.  If there is a change in venue, we will post by 8 AM on June 14.

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